Ryan Campbell

RabbitRabbit is a New Zealand-based soap company that embodies sustainability and innovation. Guided by their commitment to environmental responsibility, they partnered with Think Packaging and Porter to execute a packaging suite that seamlessly merges clever design with eco-conscious practices.

Custom built to fit their product, RabbitRabbit's clever design commands the attention of the recipient with a unique origami-style opening. Spanning mutiple SKUs, the full-colour double-sided printing and matte-laminate finish creates a vibrant and memorable product range.


  • Structurally engineered product boxes
  • Custom inserts




  • Structural engineering
  • Sized to fit supplied product
  • Matte-laminate
  • Custom insert
  • Offset printing

Sustainability options

  • Recycled materials
  • Curbside recyclable

Something creative in mind?